The On Ideas team was honored to design and develop a new website for CareNu, the population health division of Chapters Health System. The new site, aimed at lead generation and education, launched in December 2022 and reflects CareNu’s innovative approach to the future of healthcare. We focused on creating an aesthetically pleasing design while…
Category Archives: Strategy
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I’ve been increasingly alarmed by articles I’ve seen this week saying that ChatGPT passed the MBA exam and the US Medical Licensing Exam. That, combined with Ryan Reynolds’ viral Mint Mobile ad and all the hype surrounding M3gan, leaves me with a scary feeling: am I about to be replaced by a robot? It’s a…
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For many businesses, 2022 was a year of adjustment as consumers found new comfort zones and behaviors continued to shift. As an agency working with regional, national and international brands, we’ve seen the broad impact of the pandemic and ongoing economic challenges. To paint a big-picture of what is on the horizon for brands, we…
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From the algorithms to the features, social media is always changing and this makes it difficult for marketers and brands to keep up. Yet, it continues to be one of the most direct ways to engage with an audience and promote your brand. In fact, your brand should be strategically focused on being actively present…
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When it comes to business-to-business (b2b) marketing, professionals have different opinions and approaches to the best strategies. So how can you create something elevated from the rest? How can you catch the attention you want in a world with a million distractions? In a recent podcast, The Marketing Millennials and the host of B2B Better,…
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Giving Tuesday (11/29) is right around the corner and thanks to social media, it has become a global movement for charitable giving. Consumers feel more driven to contribute to a charitable cause during the holidays, and non-profit organizations are acting on this fact to help boost their efforts around Giving Tuesday. Companies are also finding…
