From the algorithms to the features, social media is always changing and this makes it difficult for marketers and brands to keep up. Yet, it continues to be one of the most direct ways to engage with an audience and promote your brand. In fact, your brand should be strategically focused on being actively present…
Category Archives: Strategy
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When it comes to business-to-business (b2b) marketing, professionals have different opinions and approaches to the best strategies. So how can you create something elevated from the rest? How can you catch the attention you want in a world with a million distractions? In a recent podcast, The Marketing Millennials and the host of B2B Better,…
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Giving Tuesday (11/29) is right around the corner and thanks to social media, it has become a global movement for charitable giving. Consumers feel more driven to contribute to a charitable cause during the holidays, and non-profit organizations are acting on this fact to help boost their efforts around Giving Tuesday. Companies are also finding…
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Google is sundowning the current version of Google Analytics, called Universal Analytics (UA). UA will stop collecting data in July of 2023. Their new analytics offering is called Google Analytics 4 (GA4) and will become Google’s default program. The new version is meant to offer better, more precise data and metrics – including the ability…
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E-commerce continues to evolve (enter Instagram shop and metaverse), and it can only be expected to expand in the coming years. We are deep into the digital age and companies need to remain savvy to grow, or at the very least, survive. West Herford, our fearless leader and president of On Ideas, and Juliette Reynolds,…
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An extremely high demand housing market seems like a dream scenario for land developers and home builders, but what we don’t see behind the scenes is the strategy needed to overcome building material shortages amidst unprecedented demand. Read how our client Neal Land & Neighborhoods and its builder partners strategically deliver homes to eager buyers.
