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Tag Archives: Public Relations

  1. Should Your Brand Have an Affiliate Marketing Program?

    What is editorial affiliate marketing and how can my brand benefit from it? Brand marketers need to know the answers to these questions as affiliate marketing has become integral to the evolving media landscape. Just as we keep our clients informed on relevant industry trends, today we are sharing why affiliate marketing programs – specifically…

  2. The Importance of Corporate Sustainability

    Sustainability has been a hot topic in the business world for the last several years and for good reason. Companies investing in sustainability are not only benefiting the environment and society, but can also reap benefits internally, such as boosting employee engagement, retention, and overall company culture.  According to a recent Deloitte survey, many brands’…

  3. 3 Ways to Leverage Your Participation at an Industry Trade Show

    Earlier this month, we supported our client, ClosetMaid at the International Builders’ Show in Las Vegas. Presented by the National Association of Home Builders (NAHB), this trade show is the largest event for the home construction and design industry, and brings together thousands of exhibitors and attendees each year.  It’s an opportunity for brands in…

  4. ClosetMaid’s Consumer Media Kit Now Live

    As newsrooms are shrinking, reporters are being asked to produce more and more digital content. We’ve responded by making reporters’ jobs easier with a digital resource full of unique research, content and image assets. Take a look through ClosetMaid’s newest consumer media kit to see how we equip reporters to efficiently produce new stories.