On Ideas, a full-service branding, digital advertising and PR agency headquartered in Jacksonville, Fla., with offices in Sarasota and Charleston, S.C., has been selected by Chiles Hospitality as its agency of record. The agency is responsible for brand strategy, media planning and buying, public relations, digital and social strategy for Chiles Hospitality and its related…
Category Archives: Public Relations
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What is editorial affiliate marketing and how can my brand benefit from it? Brand marketers need to know the answers to these questions as affiliate marketing has become integral to the evolving media landscape. Just as we keep our clients informed on relevant industry trends, today we are sharing why affiliate marketing programs – specifically…
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Jacksonville-based non-profit, Don’t Miss A Beat (DMAB), understands the power of the performing arts. Providing education, empowerment, and mentorship through artistic exploration to underserved, ‘at-hope’ youth in our communities, DMAB seeks to foster responsible, productive citizens. The results? The organization has significantly increased the educational achievement and graduation rates of the children they support in…
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Media coverage is an effective way to reach large audiences and generate buzz for a brand or company. There are many different approaches to securing coverage, and working with TV networks can be complex and tricky. Here are a few tips that can help you navigate the ever-changing media world: Build Relationships. Just like any other…
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Earlier this month, we supported our client, ClosetMaid at the International Builders’ Show in Las Vegas. Presented by the National Association of Home Builders (NAHB), this trade show is the largest event for the home construction and design industry, and brings together thousands of exhibitors and attendees each year. It’s an opportunity for brands in…
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At the heart of our culture is the belief that when you can, you should. That’s why we contribute 5% of the agency’s annual time toward working with nonprofits to help them share their missions and success stories. This is our way of helping improve the communities in which we live and work. We’ve partnered…