Updating the social feed for millennial growth
Venus was founded in a 1980s dorm room. And two decades later, it had grown into an international fashion company with a thriving mail-order business. But as more of their potential customers began to favor online retailers, they needed to catch up with the times. With a robust e-commerce platform already in place, Venus asked On Ideas to prove that social media could create new revenue platforms.
Social Media Makeover
Facebook, Instagram, and Twitter open a direct dialogue with customers. But they can also drive sales. Venus had social presence, but they lacked the right approach to realize its potential. We quickly executed a strategy shift with new, social-specific content, influencer campaigns, landing pages, and fresh editorial.
How to reach new audiences
Instagram to Love + Share
Instagram to Love + Share
Pinterest-ready images
More animation = more response
More animation = more response
Mobile-ready retail therapy
ROI on Blogger Content
On Ideas partnered with several key social influencers around the country to target Venus to a younger audience. Afterward, we introduced their new plus-size line—something impossible in traditional media for the same budgets.
Capturing the millennial audience
Social Influencer Marketing KPIs—lots of KPIs
40% increase in organic social revenue
67% increase in organic social engagement
47% average increase in revenue YoY on Facebook, Venus’ primary social network for e-commerce
Services
Content Strategy & Production
Social Media
Website Design & Development
Measurement & Insights
Video Studio