9Round is a kickbox fitness franchise with 750+ locations around the world. But even with the large footprint, overall brand awareness was stagnant.
To expand on hyperlocal advertising and marketing efforts, 9Round engaged On Ideas to launch its first-ever national awareness campaign with the goal of increasing the number of free trial workouts booked across the US and Canada.
We leveraged a combination of traditional and digital advertising, marketing, landing pages and social influencers to introduce 9Round to millions of people in North America. Channels included:
9Round is all about taking action and getting started. Once our audience was motivated to act, we gave them a clear and easy pathway to find their local 9Round and take advantage of a free high-powered, 30-minute workout.
To build social momentum and maximize 9Round’s exposure on social, we tapped fitness influencers who believed in the 9Round philosophy and saw its results. Together, we shared the story of empowerment that is the 9Round workout.
The campaign ran for 12 weeks, with each element launched in a strategic and sequential order. We continually optimized the campaign to maximize its performance based on real-time feedback from our target audience.
The results were as compelling and powerful as a 9Round workout.