With little to no advertising support, ClosetMaid wanted to find a way to grow its share of voice in the category. The opportunity was clear. We needed storytelling content for the ever-increasing conversation about “living life clutter-free.”
The agency created a digital media kit for editors and producers that provides easy access to ready-to-publish stories based on relevant consumer insights, including high-quality lifestyle product shots, video, and digital assets.
We worked with influencers to create a strong base of branded content including tips, makeovers, blog posts, idea books, and videos. These were shared across ClosetMaid’s social channels and with editors, writers, and producers.
Public & Media Relations
Content Strategy & Production