Southeastern Guide Dogs is one of the most respected guide dog schools in the United States. Founded in 1982, it serves the visually impaired, veterans, and others needing a service dog, training more than 100 partnerships a year.
Ironically, their program was recognized nationally, but unknown locally. They needed integrated advertising to break through the clutter of hundreds of other local non-profits vying for donors.
Our campaign featured the evolution of a guide dog—from puppy to “hero.” Fully-integrated “Hero” marketing blanketed the Tampa Bay area for nine months in print, broadcast, outdoor, public relations, and social media. Blue Bridge Productions delivered great TV.
The advertising campaign raised general awareness for the organization, and then some. Several large donors contributed to the non-profit through the campaign. One mega-donor saw the billboards, fell in love with the mission, and graciously funded a new SEGD veterinary center, as well as a host of other campus facilities.
Guide Dogs leadership attributes a nearly 40% increase in donor revenues to a variety of factors including the branding and marketing efforts of that first campaign, followed by two new campaigns with equal results.
National ADDY award-winning creative, including 11 total awards over 2015-2017
Public & Media Relations
Media Planning & Buying
Judges Choice Awards