How brand personality can refresh business

Optimum Water

Turning Tap Water Into a Brand Changing the World

Employees need fresh, cold water. But they don’t like drinking water from the tap. Which is why you see so many big plastic jugs littering workplaces and landfills. Instead, Optimum takes tap water and super-filters it hot or cold, fresh on site. Plus, the ice is amazing. They just needed some marketing and advertising help.

Brand Archetypes—a brand workshop insight

Their solution is brilliant technology, but they needed something simple. During one of our famous “brand workshops,” we discovered their core brand personality or archetype. And that one insight led to new brand positioning, a simpler logo, softer voice, cooler colors, friendlier graphics, and great results.

Logo - a hidden smile

Responsive web design and beautiful creative

Responsive web design and beautiful creative

If we can imagine it, we can create it.

Design communicates their clean, clear, cool product

Vehicle wraps - fresh everywhere

Consulting + Execution

We don’t believe in conjuring great ideas and leaving clients to fend for themselves. We operationalize everything—identity, websites, emails, one-sheets, vehicle livery – allowing our clients to focus on generating revenue.

Branded lead-generation
Awareness-building delivers results

Optimum - Refreshed Marketing and Advertising

We didn’t just update their brand identity. We helped improve company culture. New brand swagger means big sales. Big growth. And happy clients.


Marketing Consulting

Advertising Campaigns


Content Strategy & Production

Website Design & Development

Video Studio