Tax Defense Network does more than tax resolution. Their legacy business was holding a lot of untapped service offerings. But TDN’s problem wasn’t just their name.
The question was where to start, which we answered with Simon Sinek’s “Start with Why.”
First, there are the web search considerations. You can’t just hang a new name on the door and expect customers, or even your own employees, to adapt. First, you have to change who you are. So we started with re-positioning and personality work. Then we tackled brand identity. And messaging. And the color of the walls.
These days, everyone has money problems of some kind. Tax debt resolution was the core, but business strategy work revealed there are bigger opportunities in student loans, small business taxes, and payroll services. And for all, MoneySolver was born.
Without sacrificing current revenue in the pre-existing business, new lines of business have started bringing in new customers, with a path for many more to follow. What was once a single business line has evolved into multiple services that customers needed, each supporting one another.
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