Strategic Consulting Meets Brand Marketing
Tax Defense Network does more than tax resolution. Their legacy business was holding a lot of untapped service offerings. But TDN’s problem wasn’t just their name.
The question was where to start, which we answered with Simon Sinek’s “Start with Why.”
Aligning SEO with Business Culture
Purpose leads strategy
First, there are the web search considerations. You can’t just hang a new name on the door and expect customers, or even your own employees, to adapt. First, you have to change who you are. So we started with re-positioning and personality work. Then we tackled brand identity. And messaging. And the color of the walls.
Simplifying complexity through video
A logo can visualize a strategy
A logo can visualize a strategy
Quick solutions on mobile
Quick solutions on mobile
Great design visualizes the benefit—simple relief from debt
Optimized for a mobile UI
Insight-led executions
These days, everyone has money problems of some kind. Tax debt resolution was the core, but business strategy work revealed there are bigger opportunities in student loans, small business taxes, and payroll services. And for all, MoneySolver was born.
Integrated marketing materials
Brand voice that keeps the solution simple
A step-by-step process
Easy to find solutions at every turnThe dividends of brand equity—adding revenue
Without sacrificing current revenue in the pre-existing business, new lines of business have started bringing in new customers, with a path for many more to follow. What was once a single business line has evolved into multiple services that customers needed, each supporting one another.
Services
Marketing Consulting
Advertising Campaigns
Branding
Public & Media Relations
Video Content