Businesses are rapidly adopting generative AI, with a recent McKinsey study finding that 60-70% are already using or planning to use it in 2025. These new AI tools can boost productivity and spark creativity, but are you truly aware of the risks of using these tools? Before you incorporate AI-generated content into your workflow, it’s…
Tag Archives: Advertising
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Welcome to your bi-annual reality check. If you’re looking for sugar-coated advice, this isn’t it. This is your uncomfortable reminder that patience isn’t just a virtue in marketing—it’s a survival skill. Here’s the truth: if you let impatience dictate your strategy, you might as well take all the work you’ve poured into your business and…
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Meta has been pushing new technology, claiming to improve performance. But is this the right option for your campaigns? Selecting the Advantage+ audience allows Meta’s AI to deliver ads outside of your chosen audience if it will improve performance. This is great if your goal is to increase awareness or traffic to your product or…
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9Round Fitness & Kickboxing is back with a new look. We recently helped 9Round welcome kickboxing fans back to the gym with a 3-day campaign aimed to generate new leads and bring new customers to their gyms. See some of our work below.
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We’re working with Suerte Tequila on a media campaign to increase brand awareness and sales. The campaign includes digital display ads, Google search, paid social, and more, positioning Suerte in front of the right audiences to maximize campaign efficiency and return on investment.
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A safer, more convenient way to pay, the Enmarket App is now available in the App Store and Google Play. To help build awareness about the app’s launch, our campaign touts its many features across TV, radio, OOH, digital display, paid social media and print. Check out the campaign’s TV spot below.
