Client
9Round Kickboxing Fitness
Overview
Generating leads nationwide using digital media
Even with hundreds of locations nationwide (plus more internationally), 9Round Kickboxing Fitness had limited brand awareness. They also had never tried a national advertising campaign. Franchisees rightfully insisted on getting a return on their marketing investment. That’s where we stepped in.
Industry
B2C
Health & Fitness
Services
Marketing Consulting
Social Media
Content Strategy & Production
Influencer Marketing
Featured By
Addy Awards
Visit
Challenge
HOW TO GENERATE LEADS WHEN YOU LIVE IN A WORLD FULL OF FITNESS BRANDS
We live in a world where new fitness concepts pop up daily. 9Round wanted to face that head-on to seed future brand and location growth.
Insight
WHAT’S THE BIGGEST CHALLENGE AND OUR GREATEST STRENGTH?
It’s time, because working out can be a huge commitment. Travel, scheduling classes, the class itself—it all adds up. Fortunately, 9Round has no scheduled class times. You can work out any time. And workouts only take 30 minutes from start to finish. For HIIT workouts, 9Round is incredibly efficient. So time was truly differentiating for us.
Solution
IT’S ABOUT TIME.
So if we’ve solved the problem of how long a workout takes, and the fact that you can work out anytime, then it’s about time you tried it. And with our free first workout offer, all anyone had to do was come in for a quick class and try it out. Once they did, they’d experience a great and fun workout. Time to celebrate!
Results
RING THE BELL
On Ideas transformed 9Round by raising national brand awareness, increasing trial, and along the way, even introducing new franchise owners to the brand family.
After The Transformation
The 9Round marketing investment returned a whopping
598% ROI
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