Sustainability has been a hot topic in the business world for the last several years and for good reason. Companies investing in sustainability are not only benefiting the environment and society, but can also reap benefits internally, such as boosting employee engagement, retention, and overall company culture. According to a recent Deloitte survey, many brands’…
Category Archives: Strategy
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Media coverage is an effective way to reach large audiences and generate buzz for a brand or company. There are many different approaches to securing coverage, and working with TV networks can be complex and tricky. Here are a few tips that can help you navigate the ever-changing media world: Build Relationships. Just like any other…
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The On Ideas team was honored to design and develop a new website for CareNu, the population health division of Chapters Health System. The new site, aimed at lead generation and education, launched in December 2022 and reflects CareNu’s innovative approach to the future of healthcare. We focused on creating an aesthetically pleasing design while…
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I’ve been increasingly alarmed by articles I’ve seen this week saying that ChatGPT passed the MBA exam and the US Medical Licensing Exam. That, combined with Ryan Reynolds’ viral Mint Mobile ad and all the hype surrounding M3gan, leaves me with a scary feeling: am I about to be replaced by a robot? It’s a…
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For many businesses, 2022 was a year of adjustment as consumers found new comfort zones and behaviors continued to shift. As an agency working with regional, national and international brands, we’ve seen the broad impact of the pandemic and ongoing economic challenges. To paint a big-picture of what is on the horizon for brands, we…
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From the algorithms to the features, social media is always changing and this makes it difficult for marketers and brands to keep up. Yet, it continues to be one of the most direct ways to engage with an audience and promote your brand. In fact, your brand should be strategically focused on being actively present…