It’s once again an election year and your paid media efforts are about to get the squeeze. eMarketer forecasts that political ad spend this year will top $12 Billion. Here are a few ideas to get the most out of your precious ad dollars. Update your segmentation If it’s been a while since you last…
Category Archives: Strategy
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On Ideas has had the pleasure of partnering with awesome brands and influencers over the years, bringing about exciting project collaborations. These partnerships offer numerous benefits for our clients, such as increased social media exposure, reaching new audiences,, content exchange, and more. One significant partnership we’ve developed is with former HGTV star and owner of…
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On Ideas, a full-service branding, digital advertising and PR agency headquartered in Jacksonville, Fla., with offices in Sarasota and Charleston, S.C., has been selected by Chiles Hospitality as its agency of record. The agency is responsible for brand strategy, media planning and buying, public relations, digital and social strategy for Chiles Hospitality and its related…
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In a sea of social media platforms and networking tools, none compare to LinkedIn. This professional networking platform has set itself apart as a powerful tool for professionals to drive business goals, from lead generation and employee recruitment to asserting your brand as an industry expert. Dependent on your goals, using this platform successfully requires…
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Sustainability has been a hot topic in the business world for the last several years and for good reason. Companies investing in sustainability are not only benefiting the environment and society, but can also reap benefits internally, such as boosting employee engagement, retention, and overall company culture. According to a recent Deloitte survey, many brands’…
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Media coverage is an effective way to reach large audiences and generate buzz for a brand or company. There are many different approaches to securing coverage, and working with TV networks can be complex and tricky. Here are a few tips that can help you navigate the ever-changing media world: Build Relationships. Just like any other…
