On Ideas has been selected by Carolina Biological Supply to lead and execute a brand strategy and go-to-market refresh for the 100-year-old company. Carolina, a leader in science educational supplies and curriculum, has tasked On Ideas with developing new brand positioning, content strategy, messaging, social media and digital marketing.
Category Archives: Agency News
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Building genuine relationships between public relations professionals and journalists is critical for brands to connect with their audiences and tell their stories. PR experts help make journalists’ jobs easier by facilitating relevant stories and sources. In the last year, only 18% of journalists reported their partnership with communicators became more valuable, according to the latest state of the…
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Bull Durham is one of my top-five all time favorite movies. It’s not because I’m some diehard baseball fan, though. I was a dreadful little leaguer and quickly lost interest in the game as a kid. Granted, it was filmed in the region of North Carolina where I grew up, but there has to be…
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On Ideas, a full-service branding, digital advertising and PR agency headquartered in Jacksonville, Fla., with offices in Sarasota and Charleston, S.C., has been selected by Chiles Hospitality as its agency of record. The agency is responsible for brand strategy, media planning and buying, public relations, digital and social strategy for Chiles Hospitality and its related…
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2022 Thanksgiving weekend was Amazon’s biggest holiday shopping weekend ever. They just locked in that 2023’s Black Friday will be their biggest ever. Even people who aren’t subscribed to Amazon Prime will be able to stream the Dolphins-Jets game, the first-ever NFL game on the day after Thanksgiving. Make no mistake, the NFL (and increasingly,…
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Jacksonville-based non-profit, Don’t Miss A Beat (DMAB), understands the power of the performing arts. Providing education, empowerment, and mentorship through artistic exploration to underserved, ‘at-hope’ youth in our communities, DMAB seeks to foster responsible, productive citizens. The results? The organization has significantly increased the educational achievement and graduation rates of the children they support in…