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Rebranding

Jacksonville Symphony

  • Brand
  • Print
  • All

Music is like instant emotion, especially symphonic music. So we started with a new brand mark symbolizing modernity, multiple dimensions and vibrant color. And since the symphony is becoming this instrument that’s heading in a new direction, we wanted to visualize that in a bold way with attention-grabbing print media and a library of online “movie trailers” that provide audiences with entertaining backstories and context for each performance.

 

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Exterior photo credit Matt Bluejay Searles