SPORTS // SOCIAL // COMMUNITY
What happens when an entire fan base gets behind a grassroots social initiative?
20,000 plus people end up wearing fake mustaches to an NFL football game. We wanted to welcome Shahid Khan as the new owner of the Jacksonville Jaguars, while letting him know that we are rabid fans intent on keeping the team in Jacksonville. The community engagement was off the charts.
RETAIL // GROCERY
The holidays are the busiest time of the season for most grocery stores. It’s the time of year that food really matters as family and friends from all cultures gather to enjoy festive treats. We saw this as an opportunity to engage consumers on and offline, and to provide them with a resource to make their holidays easier. Engagement numbers were through the roof as Winn-Dixie experienced their most successful digital campaign to date.
INSURANCE // B2B
Broker interviews and research conducted by On Ideas led to an important insight. Brokers wanted an insurance partner that was focused on them. So we featured brokers who currently do business with Catlin and have an interesting back-story to tell. This campaign direction became a very successful vehicle in increasing broker awareness.
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