At On Ideas, we believe that staying ahead of the curve isn’t just a goal—it’s a necessity. In a quick survey, we asked our team which books, websites, and newsletters they frequently read. The results may suggest that we have varying tastes, but a closer look reveals shared values and insights. By analyzing the preferred sources of these creative minds, we can uncover the priorities, preferences, and advantages that set them apart in the fast-paced marketing industry.
For reference, here are our top submissions:
- Marketing Dive
- Spin Sucks
- Future Social Newsletter
- The Marketing Millennials
- James Clear’s Articles
- Shelly Palmer’s Blog
What Does This Say About Us?
Curiosity Drives Excellence:
Our team demonstrates a consistent thirst for knowledge across disciplines. They value staying informed and adapting quickly to new information, making them dynamic strategists.
A Balance Between Data and Creativity:
From the practical advice in Spin Sucks to the inspirational storytelling in James Clear’s work, our team excels at combining left-brain analytics with right-brain creativity.
Innovation as a Priority:
Resources like Future Social and Shelly Palmer’s Blog emphasize the importance of adopting cutting-edge tools and anticipating market shifts. This forward-thinking approach keeps us ahead of the curve.Self-Optimization as a Competitive Edge:
Regular readers of James Clear understand that improving habits and productivity translates directly into more effective and consistent campaigns, giving us an edge in an ever-evolving industry.
