Affiliate marketing is a secret sauce for boosting brand visibility and credibility in today’s digital world. If you’re unfamiliar with affiliate marketing, check out our insights on why it’s important and whether your brand should have a program here. If you’re already familiar with affiliate marketing, you know its potential and effectiveness. But have you…
Category Archives: Strategy
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Since 1974, barcodes have been printed on product packaging, used in retail stores to make purchases, and employed in warehouses to track inventory. With a target date of 2027, GS1, the global barcode oversight organization, plans to introduce a new code on products that will look more like a QR code and will also be…
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It’s once again an election year and your paid media efforts are about to get the squeeze. eMarketer forecasts that political ad spend this year will top $12 Billion. Here are a few ideas to get the most out of your precious ad dollars. Update your segmentation If it’s been a while since you last…
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On Ideas has had the pleasure of partnering with awesome brands and influencers over the years, bringing about exciting project collaborations. These partnerships offer numerous benefits for our clients, such as increased social media exposure, reaching new audiences,, content exchange, and more. One significant partnership we’ve developed is with former HGTV star and owner of…
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On Ideas, a full-service branding, digital advertising and PR agency headquartered in Jacksonville, Fla., with offices in Sarasota and Charleston, S.C., has been selected by Chiles Hospitality as its agency of record. The agency is responsible for brand strategy, media planning and buying, public relations, digital and social strategy for Chiles Hospitality and its related…
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In a sea of social media platforms and networking tools, none compare to LinkedIn. This professional networking platform has set itself apart as a powerful tool for professionals to drive business goals, from lead generation and employee recruitment to asserting your brand as an industry expert. Dependent on your goals, using this platform successfully requires…