FoodScience®, owner of pet supplement brands VetriScience® and Pet Naturals®, recently chose On Ideas to provide strategy and management of paid media and PR initiatives for both brands. The agency is running paid media, social media campaigns, influencer marketing, and PR/media relations.
Category Archives: Strategy
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On Ideas was selected by Duval County Public Schools (DCPS) to lead a re-branding effort for its Career and Technical Education (CTE) department. CTE provides students with opportunities to explore career options, from guidance and counseling to coursework that incorporates both academic and occupational applications. Our work includes developing brand standards and an identity guide,…
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Meta has been pushing new technology, claiming to improve performance. But is this the right option for your campaigns? Selecting the Advantage+ audience allows Meta’s AI to deliver ads outside of your chosen audience if it will improve performance. This is great if your goal is to increase awareness or traffic to your product or…
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On Ideas recently started working with Affinity Strategies, a nonprofit health care association management engagement firm, to redesign and develop a new website that reflects the organization’s new strategic direction. Check back in June for the official launch of the site!
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Affiliate marketing is a secret sauce for boosting brand visibility and credibility in today’s digital world. If you’re unfamiliar with affiliate marketing, check out our insights on why it’s important and whether your brand should have a program here. If you’re already familiar with affiliate marketing, you know its potential and effectiveness. But have you…
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Since 1974, barcodes have been printed on product packaging, used in retail stores to make purchases, and employed in warehouses to track inventory. With a target date of 2027, GS1, the global barcode oversight organization, plans to introduce a new code on products that will look more like a QR code and will also be…
