Audio marketing is poised to dominate in 2025, driven by our increasingly multitasking lifestyles and the desire to reduce screen time. A staggering 74% of podcast listeners engage with content while performing other tasks, such as commuting, exercising, or doing household chores.(1) This trend aligns perfectly with the growing preference for audio-based entertainment and information…
Category Archives: Strategy
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It’s no secret that Artificial Intelligence (AI) is changing the game. While we’re not quite at the robots are everywhere WALL-E level of technology yet (but really, WALL-E and EVA are #CoupleGoals), there’s a ton of implications about AI and what it means for us all. Honestly, it’s something we struggle with as an agency….
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FoodScience®, owner of pet supplement brands VetriScience® and Pet Naturals®, recently chose On Ideas to provide strategy and management of paid media and PR initiatives for both brands. The agency is running paid media, social media campaigns, influencer marketing, and PR/media relations.
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On Ideas was selected by Duval County Public Schools (DCPS) to lead a re-branding effort for its Career and Technical Education (CTE) department. CTE provides students with opportunities to explore career options, from guidance and counseling to coursework that incorporates both academic and occupational applications. Our work includes developing brand standards and an identity guide,…
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Meta has been pushing new technology, claiming to improve performance. But is this the right option for your campaigns? Selecting the Advantage+ audience allows Meta’s AI to deliver ads outside of your chosen audience if it will improve performance. This is great if your goal is to increase awareness or traffic to your product or…
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On Ideas recently started working with Affinity Strategies, a nonprofit health care association management engagement firm, to redesign and develop a new website that reflects the organization’s new strategic direction. Check back in June for the official launch of the site!