Welcome to your bi-annual reality check. If you’re looking for sugar-coated advice, this isn’t it. This is your uncomfortable reminder that patience isn’t just a virtue in marketing—it’s a survival skill. Here’s the truth: if you let impatience dictate your strategy, you might as well take all the work you’ve poured into your business and…
Category Archives: Strategy
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Public relations professionals often have to deal with the negative stigma that their jobs are merely about generating shock value and distorting the truth through media. The recent controversy with Blake Lively and Jason Baldoni following the release of their film “It Ends with Us” amplifies this stigma, from the leaked text messages, alleged smear…
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As people who work in marketing, there’s one thing we hear ALL OF THE TIME from clients: ‘What does the data say? What are the stats?’ And listen, we totally get it. You should, to some extent, let data drive what you do. But here’s the question – are you looking too superficially at the…
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Perplexity, a machine-learning AI platform similar to ChatGPT, is now targeting e-retailers with its new shopping platform, Shop Like a Pro. This program allows U.S.-based users (those with a paid subscription) to search for and purchase products within the platform with a single click. One-click purchase is very Amazon-esque, but the difference is how product…
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At On Ideas, we believe that staying ahead of the curve isn’t just a goal—it’s a necessity. In a quick survey, we asked our team which books, websites, and newsletters they frequently read. The results may suggest that we have varying tastes, but a closer look reveals shared values and insights. By analyzing the preferred…
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One of my favorite quotes is Maya Angelou’s, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Unfortunately, in the world of social media today where any moment could go viral or a soundbite could be remixed into its…
