Anyone remember Toys “R” Us? They went bankrupt in 2018, another big box retailer who got squeezed out by Amazon and Walmart – and video games. Believe it or not, they’re coming back with a vengeance. They used to have cavernous 40,000 square feet of retail space; this time around, stores will be around 10,000….
Category Archives: Strategy
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Audio marketing is poised to dominate in 2025, driven by our increasingly multitasking lifestyles and the desire to reduce screen time. A staggering 74% of podcast listeners engage with content while performing other tasks, such as commuting, exercising, or doing household chores.(1) This trend aligns perfectly with the growing preference for audio-based entertainment and information…
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Celebrity endorsements can significantly impact a brand’s image, with both positive and negative outcomes. By leveraging the star power of well-known personalities, companies aim to create an emotional connection with their audience, making products more appealing and relatable. However, the impact of these endorsements can be a double-edged sword. While a successful partnership can lead…
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FoodScience®, owner of pet supplement brands VetriScience® and Pet Naturals®, recently chose On Ideas to provide strategy and management of paid media and PR initiatives for both brands. The agency is running paid media, social media campaigns, influencer marketing, and PR/media relations.
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On Ideas was selected by Duval County Public Schools (DCPS) to lead a re-branding effort for its Career and Technical Education (CTE) department. CTE provides students with opportunities to explore career options, from guidance and counseling to coursework that incorporates both academic and occupational applications. Our work includes developing brand standards and an identity guide,…
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Meta has been pushing new technology, claiming to improve performance. But is this the right option for your campaigns? Selecting the Advantage+ audience allows Meta’s AI to deliver ads outside of your chosen audience if it will improve performance. This is great if your goal is to increase awareness or traffic to your product or…
