Businesses are rapidly adopting generative AI, with a recent McKinsey study finding that 60-70% are already using or planning to use it in 2025. These new AI tools can boost productivity and spark creativity, but are you truly aware of the risks of using these tools? Before you incorporate AI-generated content into your workflow, it’s…
Category Archives: Strategy
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Public relations professionals often have to deal with the negative stigma that their jobs are merely about generating shock value and distorting the truth through media. The recent controversy with Blake Lively and Jason Baldoni following the release of their film “It Ends with Us” amplifies this stigma, from the leaked text messages, alleged smear…