Perplexity, a machine-learning AI platform similar to ChatGPT, is now targeting e-retailers with its new shopping platform, Shop Like a Pro. This program allows U.S.-based users (those with a paid subscription) to search for and purchase products within the platform with a single click. One-click purchase is very Amazon-esque, but the difference is how product…
Category Archives: Strategy
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Anyone remember Toys “R” Us? They went bankrupt in 2018, another big box retailer who got squeezed out by Amazon and Walmart – and video games. Believe it or not, they’re coming back with a vengeance. They used to have cavernous 40,000 square feet of retail space; this time around, stores will be around 10,000….
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Audio marketing is poised to dominate in 2025, driven by our increasingly multitasking lifestyles and the desire to reduce screen time. A staggering 74% of podcast listeners engage with content while performing other tasks, such as commuting, exercising, or doing household chores.(1) This trend aligns perfectly with the growing preference for audio-based entertainment and information…
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Celebrity endorsements can significantly impact a brand’s image, with both positive and negative outcomes. By leveraging the star power of well-known personalities, companies aim to create an emotional connection with their audience, making products more appealing and relatable. However, the impact of these endorsements can be a double-edged sword. While a successful partnership can lead…