Make it Happen

Category Archives: Strategy

  1. perplexity logo

    Will Perplexity become the new Amazon?

    Perplexity, a machine-learning AI platform similar to ChatGPT, is now targeting e-retailers with its new shopping platform, Shop Like a Pro. This program allows U.S.-based users (those with a paid subscription) to search for and purchase products within the platform with a single click. One-click purchase is very Amazon-esque, but the difference is how product…

  2. hand holding letter

    What our Newsletters Say About Us

    At On Ideas, we believe that staying ahead of the curve isn’t just a goal—it’s a necessity. In a quick survey, we asked our team which books, websites, and newsletters they frequently read. The results may suggest that we have varying tastes, but a closer look reveals shared values and insights. By analyzing the preferred…

  3. people holding up microphones to person

    Media Training Could Save Your Company

    One of my favorite quotes is Maya Angelou’s, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Unfortunately, in the world of social media today where any moment could go viral or a soundbite could be remixed into its…

  4. fyre festival lunch

    Comeback Kids & Snake Oil Salesman of the Century

    Anyone remember Toys “R” Us? They went bankrupt in 2018, another big box retailer who got squeezed out by Amazon and Walmart – and video games. Believe it or not, they’re coming back with a vengeance. They used to have cavernous 40,000 square feet of retail space; this time around, stores will be around 10,000….

  5. girl with headphones on

    Sound Strategy for Tomorrow’s Advertising

    Audio marketing is poised to dominate in 2025, driven by our increasingly multitasking lifestyles and the desire to reduce screen time. A staggering 74% of podcast listeners engage with content while performing other tasks, such as commuting, exercising, or doing household chores.(1) This trend aligns perfectly with the growing preference for audio-based entertainment and information…

  6. snoop and martha

    Best and worst celebrity partnerships

    Celebrity endorsements can significantly impact a brand’s image, with both positive and negative outcomes. By leveraging the star power of well-known personalities, companies aim to create an emotional connection with their audience, making products more appealing and relatable. However, the impact of these endorsements can be a double-edged sword. While a successful partnership can lead…