Perplexity, a machine-learning AI platform similar to ChatGPT, is now targeting e-retailers with its new shopping platform, Shop Like a Pro. This program allows U.S.-based users (those with a paid subscription) to search for and purchase products within the platform with a single click. One-click purchase is very Amazon-esque, but the difference is how product…
Category Archives: Social Media
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One of my favorite quotes is Maya Angelou’s, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Unfortunately, in the world of social media today where any moment could go viral or a soundbite could be remixed into its…
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FoodScience®, owner of pet supplement brands VetriScience® and Pet Naturals®, recently chose On Ideas to provide strategy and management of paid media and PR initiatives for both brands. The agency is running paid media, social media campaigns, influencer marketing, and PR/media relations.
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What is TikTok Notes? (And, is it more grammatically correct to write, What are TikTok Notes?) We know what you’re thinking…just what the world needs: another social media app to keep up with. A few months ago, TikTok announced that it would be testing (and releasing) a new photo-sharing app, Notes. The site has a…
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If you’re skeptical of the power of social influencers, you need look no further than Bud Light, formerly known as America’s most popular beer. For the second time in one year, Bud Light is providing a second case study of the do’s and don’ts of influencer marketing. Seven months after their well-documented social media firestorm,…
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There’s been tons of talk about a potential ban on TikTok. And it may happen. Here are the facts: March 7: Bipartisan House committee passed the motion to ban TikTok 50 to 0 March 13: The House voted 352 to 65 to pass the bill to ban TikTok President Biden stated in his State of…
