Celebrity endorsements can significantly impact a brand’s image, with both positive and negative outcomes. By leveraging the star power of well-known personalities, companies aim to create an emotional connection with their audience, making products more appealing and relatable. However, the impact of these endorsements can be a double-edged sword. While a successful partnership can lead…
Category Archives: Social Media
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FoodScience®, owner of pet supplement brands VetriScience® and Pet Naturals®, recently chose On Ideas to provide strategy and management of paid media and PR initiatives for both brands. The agency is running paid media, social media campaigns, influencer marketing, and PR/media relations.
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What is TikTok Notes? (And, is it more grammatically correct to write, What are TikTok Notes?) We know what you’re thinking…just what the world needs: another social media app to keep up with. A few months ago, TikTok announced that it would be testing (and releasing) a new photo-sharing app, Notes. The site has a…
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If you’re skeptical of the power of social influencers, you need look no further than Bud Light, formerly known as America’s most popular beer. For the second time in one year, Bud Light is providing a second case study of the do’s and don’ts of influencer marketing. Seven months after their well-documented social media firestorm,…
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There’s been tons of talk about a potential ban on TikTok. And it may happen. Here are the facts: March 7: Bipartisan House committee passed the motion to ban TikTok 50 to 0 March 13: The House voted 352 to 65 to pass the bill to ban TikTok President Biden stated in his State of…
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On Ideas has had the pleasure of partnering with awesome brands and influencers over the years, bringing about exciting project collaborations. These partnerships offer numerous benefits for our clients, such as increased social media exposure, reaching new audiences,, content exchange, and more. One significant partnership we’ve developed is with former HGTV star and owner of…