Public relations professionals often have to deal with the negative stigma that their jobs are merely about generating shock value and distorting the truth through media. The recent controversy with Blake Lively and Jason Baldoni following the release of their film “It Ends with Us” amplifies this stigma, from the leaked text messages, alleged smear…
Category Archives: Public Relations
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One of my favorite quotes is Maya Angelou’s, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Unfortunately, in the world of social media today where any moment could go viral or a soundbite could be remixed into its…
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Why should your brand prioritize PR and Media Relations in 2025? The answer is simple: information flows faster now than ever before. A crisis can happen at any time, reaching large audiences in mere clicks. A brand must care about its reputation because the public (the majority being social media users) couldn’t care less. Thanks…
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FoodScience®, owner of pet supplement brands VetriScience® and Pet Naturals®, recently chose On Ideas to provide strategy and management of paid media and PR initiatives for both brands. The agency is running paid media, social media campaigns, influencer marketing, and PR/media relations.
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If you’re skeptical of the power of social influencers, you need look no further than Bud Light, formerly known as America’s most popular beer. For the second time in one year, Bud Light is providing a second case study of the do’s and don’ts of influencer marketing. Seven months after their well-documented social media firestorm,…
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The Medical University of South Carolina (MUSC) recently tapped On Ideas to provide public relations and communications support. MUSC is South Carolina’s only comprehensive academic health system, with a unique mission to preserve and optimize human life in the state through education, research and patient care. The agency will help manage media relations queries, develop and…
