Celebrity endorsements can significantly impact a brand’s image, with both positive and negative outcomes. By leveraging the star power of well-known personalities, companies aim to create an emotional connection with their audience, making products more appealing and relatable. However, the impact of these endorsements can be a double-edged sword. While a successful partnership can lead…
Category Archives: Public Relations
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July 16th, 2024 by On Ideas | Posted in Public Relations, Social Media, Strategy |
Tags: Influencer marketing, Media relations, paid media strategy, Public Relations, social media campaigns
FoodScience®, owner of pet supplement brands VetriScience® and Pet Naturals®, recently chose On Ideas to provide strategy and management of paid media and PR initiatives for both brands. The agency is running paid media, social media campaigns, influencer marketing, and PR/media relations.
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May 17th, 2024 by On Ideas | Posted in Branding, Marketing, Public Relations, Social Media |
Tags: Anheuser-Busch, Bud Light, Dana White, UFC
If you’re skeptical of the power of social influencers, you need look no further than Bud Light, formerly known as America’s most popular beer. For the second time in one year, Bud Light is providing a second case study of the do’s and don’ts of influencer marketing. Seven months after their well-documented social media firestorm,…
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May 14th, 2024 by On Ideas | Posted in Public Relations |
Tags: Communications, Media relations, newsletters, process, Public Relations
The Medical University of South Carolina (MUSC) recently tapped On Ideas to provide public relations and communications support. MUSC is South Carolina’s only comprehensive academic health system, with a unique mission to preserve and optimize human life in the state through education, research and patient care. The agency will help manage media relations queries, develop and…
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May 3rd, 2024 by On Ideas | Posted in Public Relations |
Tags: grand opening event, hospitality, hotels, Media relations, Public Relations, resorts
We are thrilled to be working with The Colleton Collection to provide public relations services for their hotel and resort properties. Colleton manages a portfolio of tailored experiences and destinations across the Southeast.
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July 12th, 2023 by On Ideas | Posted in Branding, Public Relations, Social Media, Strategy |
Tags: brand collaborations, brand partnerships, content creation, Influencer marketing, social content
On Ideas has had the pleasure of partnering with awesome brands and influencers over the years, bringing about exciting project collaborations. These partnerships offer numerous benefits for our clients, such as increased social media exposure, reaching new audiences,, content exchange, and more. One significant partnership we’ve developed is with former HGTV star and owner of…
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