Anyone remember Toys “R” Us? They went bankrupt in 2018, another big box retailer who got squeezed out by Amazon and Walmart – and video games. Believe it or not, they’re coming back with a vengeance. They used to have cavernous 40,000 square feet of retail space; this time around, stores will be around 10,000….
Category Archives: Marketing
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Audio marketing is poised to dominate in 2025, driven by our increasingly multitasking lifestyles and the desire to reduce screen time. A staggering 74% of podcast listeners engage with content while performing other tasks, such as commuting, exercising, or doing household chores.(1) This trend aligns perfectly with the growing preference for audio-based entertainment and information…
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It’s no secret that Artificial Intelligence (AI) is changing the game. While we’re not quite at the robots are everywhere WALL-E level of technology yet (but really, WALL-E and EVA are #CoupleGoals), there’s a ton of implications about AI and what it means for us all. Honestly, it’s something we struggle with as an agency….
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Celebrity endorsements can significantly impact a brand’s image, with both positive and negative outcomes. By leveraging the star power of well-known personalities, companies aim to create an emotional connection with their audience, making products more appealing and relatable. However, the impact of these endorsements can be a double-edged sword. While a successful partnership can lead…
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If you’re skeptical of the power of social influencers, you need look no further than Bud Light, formerly known as America’s most popular beer. For the second time in one year, Bud Light is providing a second case study of the do’s and don’ts of influencer marketing. Seven months after their well-documented social media firestorm,…
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On Ideas was selected by Duval County Public Schools (DCPS) to lead a re-branding effort for its Career and Technical Education (CTE) department. CTE provides students with opportunities to explore career options, from guidance and counseling to coursework that incorporates both academic and occupational applications. Our work includes developing brand standards and an identity guide,…