Welcome to your bi-annual reality check. If you’re looking for sugar-coated advice, this isn’t it. This is your uncomfortable reminder that patience isn’t just a virtue in marketing—it’s a survival skill. Here’s the truth: if you let impatience dictate your strategy, you might as well take all the work you’ve poured into your business and…
Category Archives: Marketing
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At On Ideas, we believe that staying ahead of the curve isn’t just a goal—it’s a necessity. In a quick survey, we asked our team which books, websites, and newsletters they frequently read. The results may suggest that we have varying tastes, but a closer look reveals shared values and insights. By analyzing the preferred…
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Looking at the Toys R Us Catalog on Thanksgiving was a tradition growing up. Going through and circling all of your heart’s desires to start your holiday wishlist….the memory feeling is relatable for many Millennials. In this age of online shopping and digital advertising, the idea that print catalogs are coming back might seem implausible….
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Working for a nonprofit organization can be one of the most rewarding things you’ll ever do. It can also leave you exhausted and tested in ways you never imagined. But have no fear! We’ve compiled a list of some of our favorite resources that offer great promotions for nonprofits. Give them a try! The Google…
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It’s no secret that Artificial Intelligence (AI) is changing the game. While we’re not quite at the robots are everywhere WALL-E level of technology yet (but really, WALL-E and EVA are #CoupleGoals), there’s a ton of implications about AI and what it means for us all. Honestly, it’s something we struggle with as an agency….
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If you’re skeptical of the power of social influencers, you need look no further than Bud Light, formerly known as America’s most popular beer. For the second time in one year, Bud Light is providing a second case study of the do’s and don’ts of influencer marketing. Seven months after their well-documented social media firestorm,…
