Celebrity endorsements can significantly impact a brand’s image, with both positive and negative outcomes. By leveraging the star power of well-known personalities, companies aim to create an emotional connection with their audience, making products more appealing and relatable. However, the impact of these endorsements can be a double-edged sword. While a successful partnership can lead…
Category Archives: Branding
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If you’re skeptical of the power of social influencers, you need look no further than Bud Light, formerly known as America’s most popular beer. For the second time in one year, Bud Light is providing a second case study of the do’s and don’ts of influencer marketing. Seven months after their well-documented social media firestorm,…
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On Ideas was selected by Duval County Public Schools (DCPS) to lead a re-branding effort for its Career and Technical Education (CTE) department. CTE provides students with opportunities to explore career options, from guidance and counseling to coursework that incorporates both academic and occupational applications. Our work includes developing brand standards and an identity guide,…
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NBC has announced the 2024 Paris Olympics Gold Zone coverage, and we’re eager to see it unfold. The show promises an unparalleled experience that captures the essence of the Olympics in real-time. It will stream live daily on Peacock, capturing the most jaw-dropping, can’t-miss moments throughout events. The show’s announcement was just the beginning of…
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On Ideas recently started working with Affinity Strategies, a nonprofit health care association management engagement firm, to redesign and develop a new website that reflects the organization’s new strategic direction. Check back in June for the official launch of the site!
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On Ideas has had the pleasure of partnering with awesome brands and influencers over the years, bringing about exciting project collaborations. These partnerships offer numerous benefits for our clients, such as increased social media exposure, reaching new audiences,, content exchange, and more. One significant partnership we’ve developed is with former HGTV star and owner of…