Optimum had a fresh solution for replacing those ugly water jugs in offices. What they needed was a brand to match. We started with their “why” or core beliefs. Their value propostion and personality followed. From there, their aesthetics and voice revealed itself in a completely integrated multi-media effort — from brand mark, to website, to all their marketing materials.
At On Ideas, we're experts at turning
businesses into brands people crave.
Ready to start the conversation?