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Rebranding

Optimum Water

Optimum had a fresh solution for replacing those ugly water jugs in offices. What they needed was a brand to match. We started with their “why” or core beliefs. Their value propostion and personality followed. From there, their aesthetics and voice revealed itself in a completely integrated multi-media effort — from brand mark, to website, to all their marketing materials.

At On Ideas, we're experts at turning
businesses into brands people crave.

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Let’s talk about
what could be.

On Ideas
6 E. Bay Street, Suite 600
Jacksonville, FL 32202
904.354.2600
West Herford
wherford@onideas.com

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Exterior photo credit Matt Bluejay Searles