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Optimum Water

Optimum had a fresh solution for replacing those ugly water jugs in offices. What they needed was a brand to match. We started with their “why” or core beliefs. Their value propostion and personality followed. From there, their aesthetics and voice revealed itself in a completely integrated multi-media effort — from brand mark, to website, to all their marketing materials.

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businesses into brands people crave.

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On Ideas
6 E. Bay Street, Suite 600
Jacksonville, FL 32202
West Herford

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Exterior photo credit Matt Bluejay Searles