Client
Suerte Tequila
Overview
LAUNCHING A SPIRITED START-UP
Passion is the first ingredient in any great business. Fortunately, the distillery owners that produce Suerte Tequila had plenty. They also had a brand ready for storytelling, backed by a premium-quality product.
Industry
B2C
Alcohol Beverage
Services
Digital Strategy
Marketing Consulting
Content Strategy & Production
Social Media
Featured By
Addy Awards
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Challenge
HOW TO CREATE CONSUMER DEMAND IN A CROWDED CATEGORY
The premium spirits sector has been growing for years. Tequila was simply the latest to join the top shelf. Both established brands and new, celebrity brands were grabbing plenty of the new share. The challenge was how to make a little luck of our own.
Insight
QUE SUERTE
“Suerte” means luck in Spanish. What we realized is that a lot goes into being lucky. It’s how it’s made, the lifestyle, and the cocktails. We just had to share our luck with everyone we possibly could.
Solution
A VERY LUCKY RABBIT
The best way to share that luck? Develop a beautiful, comprehensive, multi-platform campaign. So we crafted an innovative campaign for Suerte that spanned organic and paid social media, HTML display, email, and print. Imagery and video showcased lucky lifestyle moments and, of course—appetite appeal.
Results
Let's Do That Again!
On Ideas transformed Suerte Tequila from sleepy start-up to the acquisition target by deep pockets. Their investment is sure to take Suerte to the next level. More than luck, this is one very fortunate new brand.
After The Transformation
Suerte tequila was sold for a tidy sum to happy new owners.
15,000 CASES SOLD
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