As people who work in marketing, there’s one thing we hear ALL OF THE TIME from clients: ‘What does the data say? What are the stats?’ And listen, we totally get it. You should, to some extent, let data drive what you do. But here’s the question – are you looking too superficially at the…
Tag Archives: reporting
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Jacksonville-based non-profit, Don’t Miss A Beat (DMAB), understands the power of the performing arts. Providing education, empowerment, and mentorship through artistic exploration to underserved, ‘at-hope’ youth in our communities, DMAB seeks to foster responsible, productive citizens. The results? The organization has significantly increased the educational achievement and graduation rates of the children they support in…
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Google is sundowning the current version of Google Analytics, called Universal Analytics (UA). UA will stop collecting data in July of 2023. Their new analytics offering is called Google Analytics 4 (GA4) and will become Google’s default program. The new version is meant to offer better, more precise data and metrics – including the ability…
