Celebrity endorsements can significantly impact a brand’s image, with both positive and negative outcomes. By leveraging the star power of well-known personalities, companies aim to create an emotional connection with their audience, making products more appealing and relatable. However, the impact of these endorsements can be a double-edged sword. While a successful partnership can lead…
Tag Archives: Public Relations
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FoodScience®, owner of pet supplement brands VetriScience® and Pet Naturals®, recently chose On Ideas to provide strategy and management of paid media and PR initiatives for both brands. The agency is running paid media, social media campaigns, influencer marketing, and PR/media relations.
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The Medical University of South Carolina (MUSC) recently tapped On Ideas to provide public relations and communications support. MUSC is South Carolina’s only comprehensive academic health system, with a unique mission to preserve and optimize human life in the state through education, research and patient care. The agency will help manage media relations queries, develop and…
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We are thrilled to be working with The Colleton Collection to provide public relations services for their hotel and resort properties. Colleton manages a portfolio of tailored experiences and destinations across the Southeast.
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Affiliate marketing is a secret sauce for boosting brand visibility and credibility in today’s digital world. If you’re unfamiliar with affiliate marketing, check out our insights on why it’s important and whether your brand should have a program here. If you’re already familiar with affiliate marketing, you know its potential and effectiveness. But have you…
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What is editorial affiliate marketing and how can my brand benefit from it? Brand marketers need to know the answers to these questions as affiliate marketing has become integral to the evolving media landscape. Just as we keep our clients informed on relevant industry trends, today we are sharing why affiliate marketing programs – specifically…
