Why should your brand prioritize PR and Media Relations in 2025? The answer is simple: information flows faster now than ever before. A crisis can happen at any time, reaching large audiences in mere clicks. A brand must care about its reputation because the public (the majority being social media users) couldn’t care less. Thanks…
Tag Archives: Public Relations
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Celebrity endorsements can significantly impact a brand’s image, with both positive and negative outcomes. By leveraging the star power of well-known personalities, companies aim to create an emotional connection with their audience, making products more appealing and relatable. However, the impact of these endorsements can be a double-edged sword. While a successful partnership can lead…
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FoodScience®, owner of pet supplement brands VetriScience® and Pet Naturals®, recently chose On Ideas to provide strategy and management of paid media and PR initiatives for both brands. The agency is running paid media, social media campaigns, influencer marketing, and PR/media relations.
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The Medical University of South Carolina (MUSC) recently tapped On Ideas to provide public relations and communications support. MUSC is South Carolina’s only comprehensive academic health system, with a unique mission to preserve and optimize human life in the state through education, research and patient care. The agency will help manage media relations queries, develop and…
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We are thrilled to be working with The Colleton Collection to provide public relations services for their hotel and resort properties. Colleton manages a portfolio of tailored experiences and destinations across the Southeast.
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Affiliate marketing is a secret sauce for boosting brand visibility and credibility in today’s digital world. If you’re unfamiliar with affiliate marketing, check out our insights on why it’s important and whether your brand should have a program here. If you’re already familiar with affiliate marketing, you know its potential and effectiveness. But have you…
