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Tag Archives: media

  1. Queue the media inflation

    It’s once again an election year and your paid media efforts are about to get the squeeze. eMarketer forecasts that political ad spend this year will top $12 Billion. Here are a few ideas to get the most out of your precious ad dollars. Update your segmentation If it’s been a while since you last…

  2. How On Ideas Brought DMAB’s Impact Report to Life

    Jacksonville-based non-profit, Don’t Miss A Beat (DMAB), understands the power of the performing arts. Providing education, empowerment, and mentorship through artistic exploration to underserved, ‘at-hope’ youth in our communities, DMAB seeks to foster responsible, productive citizens. The results? The organization has significantly increased the educational achievement and graduation rates of the children they support in…

  3. Tips For Working with TV Networks

    Media coverage is an effective way to reach large audiences and generate buzz for a brand or company. There are many different approaches to securing coverage, and working with TV networks can be complex and tricky. Here are a few tips that can help you navigate the ever-changing media world: Build Relationships. Just like any other…