It’s once again an election year and your paid media efforts are about to get the squeeze. eMarketer forecasts that political ad spend this year will top $12 Billion. Here are a few ideas to get the most out of your precious ad dollars. Update your segmentation If it’s been a while since you last…
Tag Archives: media
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Jacksonville-based non-profit, Don’t Miss A Beat (DMAB), understands the power of the performing arts. Providing education, empowerment, and mentorship through artistic exploration to underserved, ‘at-hope’ youth in our communities, DMAB seeks to foster responsible, productive citizens. The results? The organization has significantly increased the educational achievement and graduation rates of the children they support in…
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Media coverage is an effective way to reach large audiences and generate buzz for a brand or company. There are many different approaches to securing coverage, and working with TV networks can be complex and tricky. Here are a few tips that can help you navigate the ever-changing media world: Build Relationships. Just like any other…
