Perplexity, a machine-learning AI platform similar to ChatGPT, is now targeting e-retailers with its new shopping platform, Shop Like a Pro. This program allows U.S.-based users (those with a paid subscription) to search for and purchase products within the platform with a single click. One-click purchase is very Amazon-esque, but the difference is how product…
Tag Archives: E-Commerce
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Affiliate marketing is a secret sauce for boosting brand visibility and credibility in today’s digital world. If you’re unfamiliar with affiliate marketing, check out our insights on why it’s important and whether your brand should have a program here. If you’re already familiar with affiliate marketing, you know its potential and effectiveness. But have you…
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From the algorithms to the features, social media is always changing and this makes it difficult for marketers and brands to keep up. Yet, it continues to be one of the most direct ways to engage with an audience and promote your brand. In fact, your brand should be strategically focused on being actively present…
