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Tag Archives: digital reporting

Are we going to be replaced by robots? A look into copywriting through artificial intelligence

January 27th, 2023 by On Ideas | Posted in Strategy |

Tags: analytics, Artificial Intelligence, digital marketing, digital reporting

I’ve been increasingly alarmed by articles I’ve seen this week saying that ChatGPT passed the MBA exam and the US Medical Licensing Exam. That, combined with Ryan Reynolds’ viral Mint Mobile ad and all the hype surrounding M3gan, leaves me with a scary feeling: am I about to be replaced by a robot? It’s a…
Friendly Reminder: Transition to Google Analytics 4 Now and Not Later!

November 2nd, 2022 by On Ideas | Posted in Strategy, Website |

Tags: analytics, digital reporting, reporting, website

Google is sundowning the current version of Google Analytics, called Universal Analytics (UA). UA will stop collecting data in July of 2023. Their new analytics offering is called Google Analytics 4 (GA4) and will become Google’s default program. The new version is meant to offer better, more precise data and metrics – including the ability…

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