Client
ClosetMaid
Overview
Building a Brand Through Public Relations
So many times, the first budget to get cut is marketing, leaving CMOs with few tools in the toolbox. That’s where public relations can help fill the gap.
Industry
Home Service
Services
Marketing Consulting
Public & Media Relations
Content Strategy & Production
Influencer Marketing
Featured By
Addy Awards
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Challenge
How To Build Awareness Without Advertising
With little to no advertising support, ClosetMaid wanted to find a way to grow its share of voice in the category.
Insight
Let's Do The Editors' Work For Them
The opportunity was clear. We needed storytelling content for the ever-increasing conversation about “living life clutter-free.” And to make sure we got our stories told, we needed to do the editors’ and producers’ work for them.
Solution
The Stories Of Home Organization
The stories were everywhere. We worked with influencers to create authentic branded content for ClosetMaid, including blog posts, tips and videos.
In addition, we created a digital media kit for editors and producers with ready-to-publish stories based on relevant consumer insights, including high-quality lifestyle product shots, video, and digital assets.
Results
Let's Do That Again!
Through public relations and content, On Ideas helped generate brand awareness for ClosetMaid with ease. More importantly, ClosetMaid’s consumer base loved it. Broadcast, print, and online media impressions exceeded 1.4 billion through media relations alone.
After The Transformation
On Ideas PR efforts equaled a total ad value of
$11 Million
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