Pick a card. Any card.
Off and on for the last (gulp!) 17 years, I’ve worked with the same executive coach. She kinda knows me by now and she always sends very thoughtful, personalized Christmas gifts. This year, it’s the best yet – a collection of 100 fortunes. I just put them in a glass bowl and the first one I pulled out was this:
“Your imagination is your preview of life’s coming attractions.”
– Albert Einstein
Not bad, eh?
My colleagues and I love working in marketing because we get to imagine the future differently, come up with possible solutions and test-drive our ideas. We also get to apply our creativity and ability to improvise (or as I like to say, “play jazz”). We’re pretty lucky to have a professional sandbox where trial and error are encouraged, and uniqueness is celebrated.
As you begin thinking about 2023, close your eyes and let your imagination explore how and where you want to take things next year.
Merriest and happiest to everyone.
Cheers,
West
