Job Opening: Social Media Manager

POSITION SUMMARY:

Identifies and creates opportunities to build public awareness of our clients’ products, services, programs, activities and events through multi-channel communications strategies. Adapts or creates digital content for promoting and enhancing our clients’ brands. Ensures, protects and promotes brands’ social media content in a proper, coordinated and consistent manner. 

KEY ROLES:

  • Build and execute social media strategies through competitive research, platform determination, benchmarking, messaging and audience identification.
  • Set up and optimize brand pages within multiple social platforms, including blogs and YouTube, in alignment with client goals and established KPIs.
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action for multiple client brands.
  • Moderate all user-generated content in line with the moderation policy for each community/client.
  • Thoughtfully lead community management for multiple brands, including proactive brand engagement (e.g. engaging with influencers and other brands).
  • Remain up-to-date on social media trends as well as adhere to specific industry regulations.
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
  • Create editorial calendars and syndication schedules.
  • Collaborate with other departments (e.g. account management, strategy, digital marketing, media, creative) to manage reputation, identify key players and coordinate actions.
  • Manage and maximize opportunities for engagement on social media by staying current with social media trends and best practices, and researching new social media platforms.
  • Familiarity with the interplay between paid social media and organic social media
  • Oversee Agency’s social media platforms.
  • Delivers on the following day-to-day Social Media & Relationship Marketing campaign deliverables:
    • Brainstorming and strategy development.
    • Generating recommendations and proposals.
    • Communicating to key partners, vendors and other agencies.
    • Managing timelines, action logs and related process documents.
    • Crafting and reviewing reports and final campaign analysis.
    • Speaking to successes and learnings.

REQUIREMENTS:

  • 2-3 years of proven working experience in social media marketing or as a Digital Media Specialist
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
  • Demonstrable social networking experience and social analytics tools knowledge
  • Adequate knowledge of web design, web development, CRO and SEO
  • Knowledge of online marketing and good understanding of major marketing channels
  • Positive attitude, detail and customer oriented  with good multitasking and organizational ability
  • Fluency in English
  • Bachelor degree in Communications, Marketing, Business, Digital Media or Public Relations
  • Knowledge of the social media ecosystem and how insights, paid, earned and owned social media inform, involve and amplify one another.
  • Willingness to experiment in social media on behalf of our clients.
  • Ability to work in a fast-paced environment and learn quickly.
  • Ability to work independently and as part of a team.
  • Proactive, self starter, self manager and tenacity in finding solutions to problems.
  • Intense attention to detail, quality control, and error checking.
  • Experience with paid social media a plus
  • Agency experience a plus, but not required

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