Alissa Heinerscheid and John Donahoe are two names that will go down in marketing infamy. Heinerscheid was the Bud Light brand director who thought Bud Light had become too “fratty and out of touch.” Enter off-brand social influencers, terrible crisis management and double-digit sales losses that remain today. Before joining Nike as CEO in 2020,…
Category Archives: Media
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Unless you’re living under a very big rock, you saw Zuckerberg, Bezos, and Musk all in attendance at President Trump’s January inauguration. Their attendance and suspected involvement in decision-making (both present and future) has rubbed many people the wrong way. So much so that social media strategists have taken to LinkedIn to lament. You can’t…
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NBC has announced the 2024 Paris Olympics Gold Zone coverage, and we’re eager to see it unfold. The show promises an unparalleled experience that captures the essence of the Olympics in real-time. It will stream live daily on Peacock, capturing the most jaw-dropping, can’t-miss moments throughout events. The show’s announcement was just the beginning of…
