Welcome to your bi-annual reality check. If you’re looking for sugar-coated advice, this isn’t it. This is your uncomfortable reminder that patience isn’t just a virtue in marketing—it’s a survival skill. Here’s the truth: if you let impatience dictate your strategy, you might as well take all the work you’ve poured into your business and…
Category Archives: Advertising
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Perplexity, a machine-learning AI platform similar to ChatGPT, is now targeting e-retailers with its new shopping platform, Shop Like a Pro. This program allows U.S.-based users (those with a paid subscription) to search for and purchase products within the platform with a single click. One-click purchase is very Amazon-esque, but the difference is how product…
