Client
Enmarket
Overview
THE BIGGEST PROMOTION WINS
We are business people, first and foremost. That means we know the bottom line is the bottom line. We understand that marketing is an ecosystem. It requires nuance. And sometimes, it requires selling hard.
Industry
B2C
Retail
Services
Marketing Consulting
Advertising
Production
Media Buying
Featured By
Addy Awards
Visit
Challenge
IRONICALLY, LESS IS MORE.
Focusing on one core benefit can be hard, especially for retailers. But the secret to great messaging is not trying to cram more than one message into your campaign.
Insight
BIGGER IS BETTER
Once we made everything as big as we could make it, we kept going. And the bigger we made it, the better it got. But eventually, we had to stop somewhere.
Solution
GO BIG
Make everything bigger than life—the photography, the type, the attitude, and the voice.
Results
A MARKETING VALUE MEAL
On Ideas transformed Enmarket’s simple hot dog promotion into something special. Not only did we sell a lot more hot dogs. That was just the appetizer.
After The Transformation
On Ideas, efforts equaled:
+43% IN-STORE TRAFFIC
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