On Ideas created a mobile site for Winn-Dixie’s featured wine and cheese pairings. While perusing the cheese or wine section, customers can use their smart phone to scan a QR code and find out more about the specific wine and cheese pairings and get recipes that incorporate the featured cheese.
DESCRIPTION:
The Wine & Cheese mobile site was an instant resource for Winn-Dixie's greatly expanded wine selection and presented cross-sell opportunities with high-end cheeses.
DESCRIPTION:
Customers could scan QR codes on the in-store signage to get detailed information about the wine, cheese pairings, and recipes.
