NFL football is a way of life in the South. Winn-Dixie capitalized on this fact by securing sponsorship deals with two of the bigger market teams in their footprint, the Jacksonville Jaguars and New Orleans Saints. Our marketing efforts keep Winn-Dixie top-of-mind for both fan bases.
We used signage at the game and traditional billboards to reinforce that Winn-Dixie is the place to find all your tailgating and football party needs. We developed a special "Tealgating" campaign specifically for the Jaguars.
To highlight special events before, during and after the season, we created print ads that celebrated milestones achieved by the team.