To celebrate Winn-Dixie’s 80-year heritage as “The Beef People,” On Ideas introduced the Neighborhood Butcher campaign. Phase one focused on remembering the days of neighborhood specialty shops, positioning Winn-Dixie as your Neighborhood Butcher Shop.
DESCRIPTION:
In a humorous way, we show how Winn-Dixie’s expertly-trained butchers have been preparing their whole lives to share their knowledge and advice with customers.
