Veolia – Environmental Passion

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Situation:

Veolia Environmental Services a leading, global environmental services provider, had recently undergone a name change and had limited recognition.

Goal:

Build awareness of the Veolia brand and the impact the company’s services have on the environment.

Silver Bullet:

Through eye-catching and well-placed advertising, the “Environmental Passion” campaign highlighted Veolia’s dedication to implementing methods and technologies that create and nurture a positive impact on the environment. The Veolia logo, whose structure symbolizes unity, trust and sustainability, was configured as a coral reef, rock formation and plants in a lake and presented as the physical embodiment of environmental stewardship. The campaign was placed in targeted trade publications to gain the attention of potential customers.