Predator Cues, a brand preferred by professional billiard players for its high-tech pool cues, was launching a second brand, Poison, a more affordable option for the more recreational player featuring innovative and eye-catching design. The innovative designs fueled the thinking behind the “Looks Can Kill” campaign, which positioned the new cues as poison to your opponents.
DESCRIPTION:
Attributes of each cue line were represented by strong visuals that made associations with the product enhancements, like the textured, snake-like GTX grip on all VX cues.
DESCRIPTION:
Consumers could delve into the website to learn more about each cue's innovative design, and which 'poison' would take their game to the next level.
DESCRIPTION:
To get fans to spend more time interacting with the new brand we created a deadly game of sudden death billiards.
