Halifax Health wanted to encourage people who may be suffering from heart symptoms or have had a heart attack in the past to get treatment at their Center for Cardiology. The campaign also achieved a secondary goal to promote wellness and heart attack prevention through education.
Compelling, realistic imagery was featured to help people visualize the pain and suffering one feels during a heart attack. The headline speaks to the image directly with a strong call to action pointing readers to the website.
Due to the competition from a new local hospital, it was critical to reinforce why Halifax Health's Center for Cardiology was the superior choice. We designed the website to showcase that Halifax Health has been awarded multiple accreditations, positioning it as the only medical center in the area for several cutting edge heart procedures.