Halifax Health – Heart Attack

• Print
• Web
• Outdoor

Situation:

Halifax Health wanted to find a creative and interesting way to encourage people who may be suffering from heart symptoms or have had a heart attack in the past to come to Halifax Health – Center for Cardiology for treatment. At the same time, the campaign could also be used to promote wellness and heart attack prevention.

Goal:

Due to the competition from a new local hospital, it was critical to reinforce the concept of choice of medical centers. Along with its world class physicians, Halifax Health has been awarded multiple accreditations positioning it as the only medical center in the area for various heart procedures and making its Cardiology service line a Center of Excellence.

Silver Bullet:

The campaign uses realistic imagery of a heart being constricted by metal barbed wiring, indicating the pain and suffering one feels during a heart attack. The tag line speaks to the image directly without much needed explanation.