The Florida Surfing Association nurtures communities in the state of Florida by offering programs that encompass their passion for surfing and the enrichment of young individuals through the sport. As a pro-bono partner, On Ideas created a new identity package including logo, collateral and website design.
DESCRIPTION:
The new logo mark conveys the fluid motion of a wave coupled with a palm tree, representing the laid back Florida lifestyle.
DESCRIPTION:
We helped design merchandise that gives Association members an opportunity to spread the word and set themselves apart.
