The Florida Theatre is one of the world’s greatest concert halls. In 2014, Pollster Magazine, the industry’s primary trade magazine, ranked the FT #82 in worldwide ticket sales. To sell more tickets and move up in the rankings, On Ideas was asked to redesign their website and improve concert-goers’ online user experience. Sales increased dramatically – to the tune of +270% – and the FT moved from #82 to #50 worldwide in one year alone.
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