After conducting extensive research, we found that First Federal ranked high in customer service, which is a top banking attribute among a wide range of consumers. We centered their new brand awareness campaign around the “You’re First” brand promise. Every piece of communications showed customers how First Federal puts their priorities first every day.
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We adapted print ads and posters to encompass the "You're First" brand promise while segmenting the messaging for First Federal's three main customer focuses: Personal, Business, and Wealth Management.
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Our broadcast efforts focused on what First Federal does best—providing exemplary customer service—while amplifying its institutional identity of being a high-touch, community-focused bank with a wide range of services.
