At the core of the Don’t Miss a Beat mission is the belief that the arts can be a bridge to a better life for underserved children. By blending music and art with a focus on academic achievement and civic engagement, DMAB aims to inspire and empower children and teens to strive for their dreams. On Ideas developed an identity for DMAB, including a new logo, website and print collateral, in an effort to attract more volunteers, participants and donors.
DMAB's new logo mark plays off of the double meaning of 'beat', pertaining to music and the heart. Their new tagline, 'Find Your Rhythm' encourages people to get involved and actively contribute to their community.