Halifax Health wanted to find a creative and interesting way to encourage those suffering from chest pain symptoms to visit their Center for Chest Pain. The obvious fact was a lot of people ignore chest pain. We had to break through the clutter while educating people that they need to get examined right away for their best chance to prevent a heart attack.
The Center for Chest Pain television spot used a personification of chest pain in order to get across its annoying yet very serious nature.
The free standing insert used the idea of “listening to your heart”. By creating a love letter from the heart, we were able to shed light on a very important fact: that chest pain is in fact your body’s way of warning you that something may be wrong.