Pro-Bono  //  Urban Renewal

Charles Junction Branding

OVERVIEW:

Charles Junction is a community garden project whose vision is to bring agricultural and economic independence to urban communities in Jacksonville.   As a pro-bono partner, On Ideas launched the branding project with a new logo and collateral pieces.

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Brand Identity

DESCRIPTION:
The new logo mark visually expresses that the seeds of possibility can flourish on the so called 'wrong side of the tracks'.

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Collateral

DESCRIPTION:
T-shirts and other merchandise was sold to raise funding for the Charles Junction cause.

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