Halifax Health wanted to raise awareness for their comprehensive and cutting edge Cancer Center. Our “Cancer Hates Us” campaign positioned them as a strong ally against cancer and the single best healthcare option for anyone facing this terrible disease.
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We wanted to reinforced the bold accusation of "Cancer Hates Us" by showing a personification of cancer itself. It was a unique and compelling way to highlight Halifax Health's superior Cancer Center.
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Free standing inserts were created to outline the reasons why Halifax Health's Cancer Center is the superior choice. We showcased their exceptional staff of doctors as well as their state-of-the-art technology.
