Halifax Health wanted to raise awareness for their comprehensive and cutting edge Cancer Center. Our “Cancer Hates Us” campaign positioned them as a strong ally against cancer and the single best healthcare option for anyone facing this terrible disease.
We wanted to reinforced the bold accusation of "Cancer Hates Us" by showing a personification of cancer itself. It was a unique and compelling way to highlight Halifax Health's superior Cancer Center.
Free standing inserts were created to outline the reasons why Halifax Health's Cancer Center is the superior choice. We showcased their exceptional staff of doctors as well as their state-of-the-art technology.