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The future of healthcare communications

While policy-makers and healthcare business stakeholders jockey for control of the “medical industrial complex,” individual consumers are taking the reins and changing the rules. The doctor-patient relationship is morphing as fast as the channels through which they communicate. Competing for share of attention, gaining trust and influencing choices demands consumer insight and strategy now more than ever before.

Mayo Clinic moved into the digital space with online doctor-patient communication; their experience provides a roadmap while it raises consumer expectation for access and control of the healthcare transaction.

Multichannel communication campaigns are gaining recognition for success across multiple industries. The writing is on the wall for healthcare and healthcare communications – the future is now.

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